MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.

By: Kaden, Robert JMaterial type: TextTextPublisher: London ; Philadelphia : Kogan Page Limited, 2009Description: xviii, 349 p. : ill. ; 25 cmISBN: 9780749455477Subject(s): Marketing research.; Small business Management.; Success in business
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Item type Current location Call number Copy number Status Date due Barcode
Books Books TUM Main Campus
HF 5415.2 .K245 2009 (Browse shelf) 29863 Available 029080

Includes index.

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