The hero trap [electronic resource] : how great brands win by putting people in charge / Thomas Kolster.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Purpose economy: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (27 min.) : color, sound)Subject(s): Advertising | Leadership | Marketing | Organizational behavior | Organizational change | Success in businessOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Revising belief in Purpose -- Approach to leadership -- Maslow's Pyramid -- Vitality project -- “Run like a girl” campaign.
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Mode of access: World Wide Web.