Puma [electronic resource] : how sustainability accounting creates a win-win for companies and stakeholders / Arnd Huchzermeier.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (5 min.) : color, sound)Subject(s): PUMA AG Rudolf Dassler Sport | Environmental economics -- Case studies | Organizational effectiveness | Success in business | Sustainability -- Economic aspects | Sustainability -- Environmental aspects | Sustainability -- Social aspectsOnline resources: Click here to access online Summary: This case study examines Puma's decision to create an Environmental Profit and Loss account to increase the sustainability of their business. They measured the activities that harmed nature (loss) and those that benefited nature (profit). In this way corporate decisions are founded on impacts on the environment as well as on impacts on profitability.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Sustainability in operations.
Title from title frames.
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This case study examines Puma's decision to create an Environmental Profit and Loss account to increase the sustainability of their business. They measured the activities that harmed nature (loss) and those that benefited nature (profit). In this way corporate decisions are founded on impacts on the environment as well as on impacts on profitability.
Mode of access: World Wide Web.