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1.
Momentum How Companies Become Unstoppable Market Forces

by Ricci Ron.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Volkmann 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .R5416 2002 (1).

2.
Marketing as strategy : understanding the CEO\'s agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler]

by Kumar, Nirmalya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .K83 2004 (1).

3.
Understanding digital marketing marketing strategies for engaging the digital generation

by Ryan, Damian.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia, PA : Kogan Page, 2012Availability: Items available for loan: TUM Main CampusCall number: HF5415.1265 .R93 2012 (1).

4.
Strategic management of health care organizations / Peter M. Ginter, Linda M. Swayne, W. Jack Duncan.

by Ginter, Peter M | Swayne, Linda E | Duncan, W. Jack (Walter Jack) | Duncan, W. Jack (Walter Jack). Strategic management of health care organizations.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Malden, Mass., USA : Blackwell, 1998Availability: Items available for loan: TUM Main CampusCall number: RA 971 .D78 1997 (1).

5.
Mastering global business development and sales management / Thomas A. Cook.

by Cook, Thomas A, 1953- [author.].

Edition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Boca Raton, FL : CRC Press, 2021Copyright date: ©2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

6.
Sport business analytics : using data to increase revenue and improve operational efficiency / C. Keith Harrison, University of Central Florida, Orlando, USA, Scott Bukstein, University of Central Florida, Orlando, USA.

by Harrison, C. Keith [editor.] | Bukstein, Scott [editor.].

Material type: Text Text; Literary form: Not fiction Publisher: Boca Raton : Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc, [2017]Copyright date: ©2017Online access: Click here to view. Availability: No items available :

7.
City Branding and Promotion : The Strategic Approach / Waldemar Cudny.

by Cudny, Waldemar.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

8.
Strategic alignment [electronic resource] : Aldi / Janet Godsell.

by Godsell, Janet [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available :

9.
Situation analysis [electronic resource] / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

10.
Marketing strategy implementation and evaluation methods [electronic resource] / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

11.
Developing a marketing strategy [electronic resource] / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

12.
Marketing strategy roadmap [electronic resource] : introduction to building a marketing plan / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

13.
Pricing strategies [electronic resource] : the case of a pharmaceutical company / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

14.
Managing marketing in a crisis [electronic resource] / Annmarie Hanlon.

by Hanlon, Annmarie [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

15.
General Motors [electronic resource] : a failure of corporate philosophy / Paul J. H. Schoemaker.

by Schoemaker, Paul J. H [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

16.
Strategic marketing [electronic resource] : the six imperatives / Noel Capon.

by Capon, Noel [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

17.
Hewlett Packard [electronic resource] : a pioneering approach to global account management / George S. Yip.

by Yip, George S [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

18.
The impact of variable data on response rate and revenue [electronic resource] / Tony Rizzo.

by Rizzo, Tony [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

19.
T-Mobile [electronic resource] : strategic decisions to improve position in the market / Shaun Whatling.

by Whatling, Shaun [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

20.
Digital strategy [electronic resource] / Annmarie Hanlon.

by Hanlon, Annmarie [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online | Series Availability: No items available :

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