Creative industries strategy [electronic resource] / Simone Ferriani.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Strategic management: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (47 min.) : color, sound)Subject(s): Arts -- Economic aspects | Arts -- Management | Creative ability -- Economic aspects | Cultural industries -- Management | Motion picture industry | Strategic planningOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Creative industries -- Managing talent -- Strategic management -- Managing product portfolio -- Blockbusters -- Strategies for the creative industries -- Economic properties of creative industries -- Recruiting stars.
Access restricted to subscribers.
Mode of access: World Wide Web.