Multinational strategy [electronic resource] : an overview / Stephen Tallman.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Strategic management: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (83 min.) : color, sound)Subject(s): Competition, International | Globalization -- Economic aspects | International business enterprises -- Management | International trade | Strategic planningOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Multinational strategy -- Value proposition -- Asset management -- Location and context -- Multinational strategy processes -- Globalization drivers -- International distance -- Competitive and industry analysis -- Integration & responsiveness -- Resources and capabilities of multinational firms -- Capability strategies -- International generic strategies -- Market entry strategies -- International acquisitions -- International alliances and joint ventures.
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Mode of access: World Wide Web.