Predicting demand [electronic resource] : the technique fundamentals / John T. (Tom) Mentzer.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Predicting demand: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (46 min.) : color, sound)Subject(s): Marketing research | Marketing -- Forecasting | Sales forecasting | Strategic planning | Supply and demandOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Series outline -- The sales forecasting process -- Role of techniques in forecasting accuracy -- Time series techniques -- Error plots -- Where to look for the right time series technique -- What time series does and does not do well -- Regression analysis -- The concept of R2 -- What regression analysis does well -- Qualitative analysis -- Qualitative forecasting approaches -- What qualitative analysis does and does not do well -- Conclusion.
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Mode of access: World Wide Web.