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Marketing strategy roadmap [electronic resource] : introduction to building a marketing plan / Jean-François Denault.

FilmSeries: Henry Stewart talksBusiness & management collection. Marketing strategy: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (19 min.) : color, sound)Subject(s): Biotechnology industries -- Marketing | Marketing research -- Data processing | Marketing -- Strategy | Performance -- Measurement | Strategic planningOnline resources: Click here to access online | Series

Contents:

Contents: Market research -- Situation analysis -- Implementation and control -- Marketing metrics -- Control mechanisms.

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Animated audio-visual presentation with synchronized narration.

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Contents: Market research -- Situation analysis -- Implementation and control -- Marketing metrics -- Control mechanisms.

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Mode of access: World Wide Web.