Developing a marketing strategy [electronic resource] / Jean-François Denault.

By: Denault, Jean-François [spk]Material type: FilmFilmSeries: Henry Stewart talksBusiness & management collection. Marketing strategy: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (25 min.) : color, sound)Subject(s): Biotechnology industries | Distribution | Internet marketing | Market segmentation | Marketing -- Management | Pricing | Strategic planningOnline resources: Click here to access online | Series
Contents:
Contents: Marketing strategy -- Pricing Strategy -- Promotion strategy -- Digital marketing strategy -- Distribution strategy -- Segmentation.
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Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: Marketing strategy -- Pricing Strategy -- Promotion strategy -- Digital marketing strategy -- Distribution strategy -- Segmentation.

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Mode of access: World Wide Web.

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