Southwest Airlines and American Airlines [electronic resource] : aligning operations with strategy / Jan A. Van Mieghem.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (7 min.) : color, sound)Subject(s): American Airlines | Southwest Airlines Co | Airlines -- Management -- Case studies | Business logistics | Competition | Organizational effectiveness | Strategic planningOnline resources: Click here to access online Summary: This case study describes the ways in which Southwest Airlines and American Airlines implement dramatically different operations strategies to support their contrasting competitive strategies.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Operations strategy.
Title from title frames.
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This case study describes the ways in which Southwest Airlines and American Airlines implement dramatically different operations strategies to support their contrasting competitive strategies.
Mode of access: World Wide Web.