CellCo [electronic resource] : using metaphors to understand organizational identity / Claus D. Jacobs.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (10 min.) : color, sound)Subject(s): Corporate image | Creative thinking | Metaphor -- Social aspects | Organizational behavior | Strategic planning -- Case studiesOnline resources: Click here to access online Summary: This case study examines an "embodied metaphor" approach employed by a cellphone company we're calling CellCo to explore the company's organisational identity. The metaphorical representation of the company provided an important diagnostic element that guided the company on subsequent strategy formation.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Exploring organizational identity in strategy work: towards an embodied metaphor perspective.
Title from title frames.
Access restricted to subscribers.
This case study examines an "embodied metaphor" approach employed by a cellphone company we're calling CellCo to explore the company's organisational identity. The metaphorical representation of the company provided an important diagnostic element that guided the company on subsequent strategy formation.
Mode of access: World Wide Web.