A practical guide to event promotion / Nigel Jackson and Katie Angliss.
Material type:
TextPublisher: New York : Routledge, 2017Edition: First editionDescription: 1 online resourceISBN: 9781315690285; 9781317426639Subject(s): Special events -- Marketing | Special events -- Public relationsAdditional physical formats: Print version: : No titleDDC classification: 394.20688 LOC classification: GT3405 | .J25 2017Online resources: Click here to view.
Contents:
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
No physical items for this record
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.