Marketing to women using social media [electronic resource] / Holly Buchanan.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to women: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (48 min.) : color, sound)Subject(s): Social media | Women consumers -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why you need to use social media to market to women -- A woman's buying process and how it's different from a man's buying process -- What marketing elements are effective with women -- Social media strategy -- What is your brand's voice -- Online video -- Blogs -- Blogger outreach -- Twitter -- Facebook.
Access restricted to subscribers.
Mode of access: World Wide Web.