Social media & nonprofits [electronic resource] : 8 principles for success / Beth Kanter.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Nonprofit and voluntary sector marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Other title: Social media and nonprofitsSubject(s): Associations, institutions, etc. -- Marketing | Nonprofit organizations -- Marketing | Social mediaOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The conversation -- Don't start with the tools -- Social media supports your internet strategy -- Listening to supporters in their natural environment -- Build relationships with influencers -- Use metrics to discover what works and what doesn't -- Engagement -- Cost and value.
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Mode of access: World Wide Web.