TUM Library

part, 1 Social media applications for co-creating customer value and experience / Marianna Sigala -- chapter Introduction / Marianna Sigala Ulrike Gretzel -- chapter 1 Service-dominant logic in the social media landscape -- New perspectives on experience and value co-creation / Barbara Neuhofer Dimitrios Buhalis -- chapter 2 Value co-destruction in service ecosystems -- Findings from TripAdvisor / Marianna Sigala -- chapter 3 Tourist-driven innovations in social media -- An opportunity for tourism organizations / Astrid Dickinger Lidija Lalicic -- chapter 4 Enhancing wearable augmented reality visitor experience through social media -- A case study of Manchester Art Gallery / Timothy Jung M. Claudia tom Dieck -- chapter 5 More than a technical feature -- Insights into augmented reality with social media integration in the travel industry / Barbara Keller Michael Möhring Rainer Schmidt -- part, 2 Marketing using social media applications and concepts / Ulrike Gretzel -- chapter 6 Social media and destination marketing / Ahmet Bulent Ozturk Saba Salehi-Esfahani Anil Bilgihan Fevzi Okumus -- chapter 7 A new cultural revolution -- Chinese consumers’ internet and social media use / Jing Ge Ulrike Gretzel -- chapter 8 Crowdsourcing in travel, tourism and hospitality -- Practical cases and possibilities / Fernando J. Garrigos-Simon Yeamduan Narangajavana Silvia Sanz-Blas Javier Sanchez-Garcia -- chapter 9 Facebook marketing by hotel groups -- Impacts of post content and media type on fan engagement / Kyung-Hyan Yoo Woojin Lee -- chapter 10 Influencer marketing in travel and tourism / Ulrike Gretzel -- part, 3 Social media -- Travellers’ behavior / Ulrike Gretzel -- chapter 11 E-WOM engagement -- Is it worth talking only about posters and lurkers? / Wafa Hammedi Justine Virlée -- chapter 12 The influence of reviewer identity verification on the online reputation of hotels / Eduardo Parra López Desiderio Gutiérrez Taño -- chapter 13 Airbnb as a new disruptive model in tourism -- Analyzing its competitive potential based on online travel reviews / Ricardo J. Díaz Armas Desiderio Gutiérrez Taño Francisco J. García Rodríguez -- chapter 14 Collaborative consumption as a feature of Gen-Y consumers -- Rethinking youth tourism practices in the sharing economy / Wided Batat Wafa Hammedi -- chapter 15 Have social networks changed travellers’ waiting experience? -- An exploratory study on the airport sector / Laura Di Pietro Roberta Guglielmetti Mugion Maria Francesca Renzi Martina Toni Marianna Sigala -- part, 4 Social media, knowledge management, market research, business intelligence, social media analytics / Marianna Sigala -- chapter 16 Sentiment analysis -- A review / Jing Ge Marisol Alonso Vazquez Ulrike Gretzel -- chapter 17 Social media analysis from a communication perspective -- The case of the argumentative analysis of online travel reviews / Silvia De Ascaniis Lorenzo Cantoni -- chapter 18 Measuring visitor satisfaction with a cultural heritage site -- Social media data vs. onsite surveys / Laura Di Pietro Roberta Guglielmetti Mugion Maria Francesca Renzi Martina Toni -- chapter 19 Business intelligence for destinations -- Creating knowledge from social media / Matthias Fuchs Wolfram Höpken Maria Lexhagen -- chapter 20 Community characteristics in tourism Twitter accounts of European countries / Kostas Zafiropoulos Konstantinos Antoniadis Vasiliki Vrana.

"This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making.Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destination's, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management."--Provided by publisher.