Cargill [electronic resource] : the importance of transparency in environmental policy / Arnd Huchzermeier.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Cargill, Inc | Business ethics | Communication in marketing -- Case studies | Corporate image | Corporations -- Environmental aspects | Customer relations | Industrial management -- Environmental aspects -- Case studies | Organizational effectiveness | Palm oil -- Environmental aspects | Social media -- Marketing -- Case studiesOnline resources: Click here to access online Summary: This case study explores Cargill's defence of its palm oil plantation policies. Following accusations of greenwashing and a blatant lack of meaningful sustainability efforts, Cargill aggressively refuted all allegations. Nevertheless negative publicity continued. The case study outlines the importance of transparency and the need for social web activity and effective communication in programmes to improve corporate reputation.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Sustainability in operations.
Title from title frames.
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This case study explores Cargill's defence of its palm oil plantation policies. Following accusations of greenwashing and a blatant lack of meaningful sustainability efforts, Cargill aggressively refuted all allegations. Nevertheless negative publicity continued. The case study outlines the importance of transparency and the need for social web activity and effective communication in programmes to improve corporate reputation.
Mode of access: World Wide Web.