Marketing and social media : a guide for libraries, archives, and museums / Christie Koontz and Lorri Mon.
Material type: TextDescription: xiii, 295 pages ; 24 cmISBN: 9780810890800 (hbk. : acidfree paper); 9780810890817 (pbk. : acidfree paper)Subject(s): Libraries -- Marketing | Archives -- Marketing | Museums -- Marketing | Social mediaLOC classification: Z716.3 | .K67 2014Item type | Current location | Call number | Status | Date due | Barcode |
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Books | TUM Main Campus | Z 716.3.K67 2014 (Browse shelf) | Available | 031796 |
Includes bibliographical references (pages 281-286) and index.