An introduction to social marketing [electronic resource] / Andrew McAuley [and] Sharyn Rundle-Thiele.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (31 min.) : color, sound)Subject(s): Behavior modification | Social change | Social marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The effectiveness of marketing -- Commercial origins -- Defining social marketing -- social marketing in practice -- Examples from obesity -- Children's snacking habits -- Alcohol and car crashes -- creating social change -- Individual level change -- Community level change -- Principles for social change.
Access restricted to subscribers.
Mode of access: World Wide Web.