ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS / TERENCE A SHIMP
Material type: TextPublisher: MASON THOMSON 2003Edition: 6TH EDDescription: 650P 18 CMISBN: 9780030352713Subject(s): COMMUNICATION IN MARKETING | SALES PROMOTION | ADVERTISNGLOC classification: HF 5415 .123 S54 2003Item type | Current location | Call number | Status | Date due | Barcode |
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Books | TUM Main Campus | HF 5415 .123 S54 2003 (Browse shelf) | Available | 039478 |