Risk communication in the post-Cox2 era [electronic resource] / Frederic Bouder.
Material type: FilmSeries: Henry Stewart talksBiomedical & life sciences collection: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (32 min.) : color, sound)Subject(s): Communication | Cyclooxygenase 2 Inhibitors | Drug Industry | Health Knowledge, Attitudes, Practice | Mass Media | Risk Assessment | Risk Factors | RiskOnline resources: Click here to access onlineAnimated audio-visual presentation with synchonized narration.
Title from title frames.
Contents: Health and the media -- Public distrust in the pharmaceutical industry -- The precautionary principle -- Specific precautionary measures -- Problems with the precautionary principle -- Risk-based decisions, approaches and communication -- Voluntary vs. involuntary approach -- Natural and technological issues -- Control vs. non-control -- Familiarity -- Effects on reproduction -- Impact on children vs. adults -- Different individuals perceive risk differently -- How best to communicate risk? -- Trust -- Lessons to be learned.
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Mode of access: World Wide Web.