The nature of the market [electronic resource] / Sangaralingham Ramesh.

By: Ramesh, Sangaralingham [spk]Material type: FilmFilmSeries: Henry Stewart talksBusiness & management collection. Introduction to microeconomics: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (19 min.) : color, sound)Subject(s): Mail order business -- Case studies | Marketing -- History | Microeconomics | Retail trade -- Case studies | Selling -- HistoryOnline resources: Click here to access online | Series
Contents:
Contents: Concepts of the market -- Technology and the development of the market -- The production era -- The sales era -- The marketing era -- Retail vs. mail order case studies.
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Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: Concepts of the market -- Technology and the development of the market -- The production era -- The sales era -- The marketing era -- Retail vs. mail order case studies.

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Mode of access: World Wide Web.

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