Managing retail customer relationships [electronic resource] / Merlin Stone.

By: Stone, Merlin, 1948- [spk]Material type: FilmFilmSeries: Henry Stewart talksBusiness & management collection. Retail marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (45 min.) : color, sound)Subject(s): Customer relations | Marketing | Retail tradeOnline resources: Click here to access online | Series
Contents:
Contents: What are retail customer relationships? -- What is retail customer loyalty and where does it fit into relationships? -- The role of information in managing relationships -- Loyalty schemes and loyalty themes -- Measuring the value of relationships -- Tesco case study: what Tesco achieved and what can be learnt from it.
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Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: What are retail customer relationships? -- What is retail customer loyalty and where does it fit into relationships? -- The role of information in managing relationships -- Loyalty schemes and loyalty themes -- Measuring the value of relationships -- Tesco case study: what Tesco achieved and what can be learnt from it.

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Mode of access: World Wide Web.

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