Foreign retailers in China [electronic resource] : the first ten years / Lisa Qixun Siebers.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Planning and implementing a retail strategy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (29 min.) : color, sound)Subject(s): Consumer behavior -- China | Corporations, Foreign -- China | Retail trade -- China | China -- Commerce | China -- Economic policy -- 2000- | China -- Foreign economic relationsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: International retailing -- Retail internationalisation -- Opening of China's retail sector -- The WTO agreement -- Institutional changes in China's retail sector -- Retail expansion strategies in China -- Customer orientation -- Ethnocentricity versus empowerment -- Localisation strategies -- Impacts of culture -- Theoretical implications -- Dynamics of Chinese consumers -- Future research.
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Mode of access: World Wide Web.