Sensory cues and shoppers' touching behaviour [electronic resource] : the case of Ikea / Bertil Hultén.

By: Hultén, Bertil, 1949- [spk]Material type: FilmFilmSeries: Henry Stewart talksBusiness & management collection. Planning and implementing a retail strategy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Other title: Sensory cues and shoppers' touching behaviorSubject(s): Ikea (Firm) | Consumer behavior | Retail trade | Senses and sensation | Shopping -- Psychological aspects | Strategic planningOnline resources: Click here to access online | Series
Contents:
Contents: Sensory marketing in the 21st century -- Mainstream marketing -- Retail personalities -- Retail environments in practice -- Sensory channels -- The human senses in theory -- The sense of touch -- The sense of sight -- Design and lighting -- The sense of smell -- The human senses in practice -- Experimental design -- Experimental findings -- Theoretical implications -- Managerial implications.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
No physical items for this record

Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: Sensory marketing in the 21st century -- Mainstream marketing -- Retail personalities -- Retail environments in practice -- Sensory channels -- The human senses in theory -- The sense of touch -- The sense of sight -- Design and lighting -- The sense of smell -- The human senses in practice -- Experimental design -- Experimental findings -- Theoretical implications -- Managerial implications.

Access restricted to subscribers.

Mode of access: World Wide Web.

Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571