Mail order and online shopping [electronic resource] : the case of Uji Tea / Sangaralingam Ramesh.

By: Ramesh, Sangaralingam [spk]Material type: FilmFilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Electronic commerce | Mail-order business -- Japan | Marketing -- History | Retail trade -- Case studies | Shopping -- Computer network resources | Tea trade -- Japan | Teleshopping -- Case studiesOnline resources: Click here to access online Summary: This case study compares the advent of mail order shopping in early 20th century Japan to the emergence of internet shopping roughly 100 years later.
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Animated audio-visual presentation with synchronized narration.

Bite-size case study extracted from the talk: The nature of the market.

Title from title frames.

Access restricted to subscribers.

This case study compares the advent of mail order shopping in early 20th century Japan to the emergence of internet shopping roughly 100 years later.

Mode of access: World Wide Web.

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