The scope and nature of retail marketing [electronic resource] / Steve Burt.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: ; Henry Stewart talksBusiness & management collection. Retail marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Subject(s): Ikea (Firm) | Consumer satisfaction -- Evaluation | Consumers -- Attitudes | Marketing -- Case studies | Retail tradeOnline resources: Click here to access online | Series (Retail marketing) | Series (Principles of marketing) Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Understanding retailing -- Retailing and marketing -- Retailers and the exchange process -- Understanding customer values -- Creating customer values -- Communicating customer values -- Delivering customer values -- Holistic view of marketing -- The retail bottom line.
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Mode of access: World Wide Web.