Public relations [electronic resource] / Jim Blythe.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (45 min.) : color, sound)Subject(s): Public relationsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Role of PR officers -- Tools of PR -- Examples of good PR -- PR and staff -- Internal PR -- Tools of PR -- PR and the media -- Writing a press release -- Organising a press conference -- PR and shareholders -- PR and Government -- PR and external pressure groups -- PR and electronic media -- Word of mouth -- Product placement -- Sponsorship -- Handling criticism: defensive PR -- Influencing opinion: proactive PR -- Crisis management -- Corporate image advertising -- PR in a global context -- What PR will and will not do.
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Mode of access: World Wide Web.