Ford, Chrysler, and General Motors [electronic resource] : the fall and rise of an automotive empire / Judith M. Bardwick.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (3 min.) : color, sound)Subject(s): Chrysler Corporation | Ford Motor Company | General Motors Corporation | Automobile industry and trade -- United States | Competition, International | Contracting out | Industrial productivity -- United States | ProtectionismOnline resources: Click here to access online Summary: This case study examines Ford, Chrysler, and General Motors' complacency in the face of rising competition from Japanese car companies. Following the 1973 oil embargo, this competition could no longer be ignored, and the 3 largest American automobile manufacturers began cutting costs by outsourcing labour. This resulted in increased unemployment and contributed significantly to Detroit declaring bankruptcy in 2013.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Employees and the great recession.
Title from title frames.
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This case study examines Ford, Chrysler, and General Motors' complacency in the face of rising competition from Japanese car companies. Following the 1973 oil embargo, this competition could no longer be ignored, and the 3 largest American automobile manufacturers began cutting costs by outsourcing labour. This resulted in increased unemployment and contributed significantly to Detroit declaring bankruptcy in 2013.
Mode of access: World Wide Web.