Marketing organization development consulting : a how-to guide for OD consultants / [edited by] William J. Rothwell, Jong Gyu Park, Jae Young Lee.
Material type:
TextPublisher: Boca Raton, FL : CRC Press, [2017]Copyright date: ©2017Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781315311722 (e-book: PDF); 9781315311708Subject(s): Consulting firms -- Marketing | Organizational changeAdditional physical formats: Print version: : No titleDDC classification: 001 LOC classification: HD69.C6 | R68 2017Online resources: Click here to view. "A Productivity Press book"--cover.
1. Unique challenges in marketing change management, performance consulting, and organization development / William J. Rothwell -- 2. Marketing landscape, tools, and definitions / Michelle Welliver -- 3. Evaluating personal strengths and weaknesses : a competency-based approach / Jong Gyu Park -- 4. Evaluating unmet needs and opportunities / Marie Carasco-Saul -- 5. Proposal process / Aileen G. Zaballero -- 6. Pricing OD consulting services / William J. Rothwell -- 7. Channels for OD marketing / Zakiya Alsadah -- 8. Communication planning and branding / Azadeh Omrani-Kermani -- 9. Personal sales / Jamie Campbell -- 10. Executive-level communications / Jae Young Lee -- 11. How measurement and appraisal can be the means to the end of marketing OD / Patricia Macko -- 12. The future of marketing OD consulting / William J. Rothwell.