Fighting obesity with social marketing -- a case study [electronic resource] / Andrew McAuley.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (7 min.) : color, sound)Subject(s): Health education -- Marketing | Obesity -- Prevention | Social marketing -- Case studiesOnline resources: Click here to access online Summary: This case study reviews the growing global obesity epidemic and outlines how countries are beginning to confront the problem through a range of social marketing practices. For example, awareness campaigns, re-branding of healthy food and new comprehensive government- and community-led approaches have contributed to tackling the problem.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: An introduction to social marketing.
Title from title frames.
Access restricted to subscribers.
This case study reviews the growing global obesity epidemic and outlines how countries are beginning to confront the problem through a range of social marketing practices. For example, awareness campaigns, re-branding of healthy food and new comprehensive government- and community-led approaches have contributed to tackling the problem.
Mode of access: World Wide Web.