Obama's online campaign [electronic resource] : a personal touch for the masses / Ivor Gaber.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (6 min.) : color, sound)Subject(s): Obama, Barack | Blue State Digital | Communication in politics -- United States -- Case studies | Mass media -- Political aspects -- United States | Political campaigns -- Case studies | Presidents -- United States -- Election -- 2008 | Social media -- Political aspects -- United States | United States -- Politics and government -- 2001-2009Online resources: Click here to access online Summary: The case study explores the strengths of Obama's 2008 Online Campaign, specifically, maintaining a human touch. By putting an emphasis on local political concerns, sending personalized emails, and engaging loyal supporters to spread the campaign to their close community, "Blue State Digital" was able to raise an incredible 500,000,000 dollars.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Introduction to political communications / by Ivor Gaber.
Title from title frames.
Access restricted to subscribers.
The case study explores the strengths of Obama's 2008 Online Campaign, specifically, maintaining a human touch. By putting an emphasis on local political concerns, sending personalized emails, and engaging loyal supporters to spread the campaign to their close community, "Blue State Digital" was able to raise an incredible 500,000,000 dollars.
Mode of access: World Wide Web.