Situation analysis [electronic resource] : MedLung and the TAM-SAM-SOM model / Jean-François Denault.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (3 min.) : color, sound)Subject(s): Biotechnology industries -- Marketing -- Case studies | Marketing -- Management -- Case studies | Medical instruments and apparatus industry | Medical instruments and apparatus -- Marketing | Medical technology -- Marketing -- Case studiesOnline resources: Click here to access online Summary: This case study demonstrates the use of the TAM-SAM-SOM model by applying it to MedLung, illustrating the principle of calculating market size and forecasted growth when performing a situation analysis.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Situation analysis.
Title from title frames.
Access restricted to subscribers.
This case study demonstrates the use of the TAM-SAM-SOM model by applying it to MedLung, illustrating the principle of calculating market size and forecasted growth when performing a situation analysis.
Mode of access: World Wide Web.