Marriott and the Amazon Foundation [electronic resource] : an example of strategic sustainability / Daniel S. Fogel.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Marriott International, Inc | Environmental economics -- Case studies | Rain forest conservation | Sustainable development | Tourism -- Environmental aspects -- Case studiesOnline resources: Click here to access online Summary: This case study examines Marriott's support for Fundação Amazonas Sustentável (the Sustainable Amazon Foundation), an organisation dedicated to preserving the Amazon rainforest. Deforestation would harm Marriott's profitability in the region and thus by supporting Fundação Amazonas Sustentável's sustainability agenda, Marriot is supporting its own business.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Strategic sustainability : nature's price.
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This case study examines Marriott's support for Fundação Amazonas Sustentável (the Sustainable Amazon Foundation), an organisation dedicated to preserving the Amazon rainforest. Deforestation would harm Marriott's profitability in the region and thus by supporting Fundação Amazonas Sustentável's sustainability agenda, Marriot is supporting its own business.
Mode of access: World Wide Web.