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1.
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen.

by Kerpen, Dave.

Edition: Revised and expanded second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.1265.K425 2015 (1).

2.
Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket.

by Zaraket, Sarah [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

3.
Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz.

by Lipschultz, Jeremy Harris, 1958- [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

4.
British Airways [electronic resource] : a case study in social media management / Annmarie Hanlon.

by Hanlon, Annmarie [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available :

5.
Social media and consumer behavior [electronic resource] / Tracy Tuten.

by Tuten, Tracy L, 1967- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

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