Assessment and evaluation [electronic resource] / Pippa Collett.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Sponsorship: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Subject(s): Corporate sponsorship | Evaluation | Marketing researchOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Setting objectives -- The role of market research -- Sponsorship selection process -- Selection and exclusion criteria -- Tangible and intangible assets -- Evaluation approach and program development -- Measurement criteria.
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Mode of access: World Wide Web.