How Lucozade defeated the sceptics [electronic resource] / Tony Manwaring.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (5 min.) : color, sound)Subject(s): Advertising, Magazine -- Case studies | Energy drinks -- Marketing -- Case studies | Lucozade (Trademark) | Soft drink industry -- Marketing -- Case studiesOnline resources: Click here to access online Summary: The case study reviews how Lucozade Sport proved to the sceptics that their sports drinks are authentic as well as actively help improve individuals' sporting goals.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Creativity in magazines and working with publishers.
Title from title frames.
Access restricted to subscribers.
The case study reviews how Lucozade Sport proved to the sceptics that their sports drinks are authentic as well as actively help improve individuals' sporting goals.
Mode of access: World Wide Web.