Building communities for insight and advocacy [electronic resource] / Aliza Freud.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to women: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (24 min.) : color, sound)Subject(s): Women consumers -- MarketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why build a community? -- What makes a strong community? -- Shared purpose -- Connection -- Recognition -- Impact -- Creating a community -- What does it take?
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Mode of access: World Wide Web.