British Airways [electronic resource] : a case study in social media management / Annmarie Hanlon.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (2 min.) : color, sound)Subject(s): British Airways | Twitter | Internet marketing | Online Social Networks | Social media -- Marketing -- Case studiesOnline resources: Click here to access online Summary: This case study describes British Airways' successful approach to its social media presence, demonstrated by the way it handles out of date Twitter accounts and the dramatic difference in appearance and activity of its active Twitter account.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Digital strategy.
Title from title frames.
Access restricted to subscribers.
This case study describes British Airways' successful approach to its social media presence, demonstrated by the way it handles out of date Twitter accounts and the dramatic difference in appearance and activity of its active Twitter account.
Mode of access: World Wide Web.