Branding through experiential marketing [electronic resource] : launch of "National Geographic" in an emerging country / Nükhet Vardar.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (20 min.) : color, sound)Subject(s): National geographic | Branding (Marketing) -- Developing countries | Branding (Marketing) -- Turkey | Consumer behavior -- Developing countries | Consumer behavior -- Turkey | Customer relations | Target marketingOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Extended-form case study.
Title from title frames.
Contents: Human factor in services -- Experiential marketing -- Ambler and Styles -- National geographic -- Importance of personal experience -- Consumer behavior.
Access restricted to subscribers.
Mode of access: World Wide Web.