Facebook [electronic resource] / Trevor Johnson.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Online advertising: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (37 min.) : color, sound)Subject(s): Facebook | Internet advertising | Internet marketing | Social networks -- Computer network resourcesOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Online landscape -- Facebook is about engagement and connections -- The Facebook platform -- The social graph -- From advertising to marketing -- Reach exactly who you want: mass or niche -- Three levels of engagement on Facebook -- Facebook platform tools -- The future.
Access restricted to subscribers.
Mode of access: World Wide Web.