The Economist [electronic resource] : a pricing experiment / Richard Sedley.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (2 min.) : color, sound)Subject(s): Economist (London) | Internet marketing -- Case studies | Magazine publishing industry | Pricing -- Case studiesOnline resources: Click here to access online Summary: The case study describes an experiment carried out by the Economist magazine to test the hypothesis that people will choose a price option based on the alternative options rather than based on the actual price of the goods on offer.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Social media marketing.
Title from title frames.
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The case study describes an experiment carried out by the Economist magazine to test the hypothesis that people will choose a price option based on the alternative options rather than based on the actual price of the goods on offer.
Mode of access: World Wide Web.