How American idol attracts and retains fans [electronic resource] / Irving Rein and Ben Shields.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (1 min.) : color, sound)Subject(s): American idol (Television program) | Fans (Persons) | Popular culture -- Marketing -- Case studies | Reality television programs -- Case studies | Television viewersOnline resources: Click here to access online
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Attracting and retaining sports fans / by Irving Rein and Ben Shields.
Title from title frames.
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Mode of access: World Wide Web.