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1.
Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy.

by Ferrand, Alain, 1952- | McCarthy, Scott, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2009Online access: Table of contents only Availability: Items available for loan: TUM Main CampusCall number: GV716.F473 2009 (1).

2.
Digital sport marketing : concepts, cases and conversations / Alan Seymour and Paul Blakey.

by Seymour, Alan, 1949- [author.] | Blakey, Paul, 1969- [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis | Click here to access online | OCLC metadata license agreement Availability: No items available :

3.
Sport business analytics : using data to increase revenue and improve operational efficiency / C. Keith Harrison, University of Central Florida, Orlando, USA, Scott Bukstein, University of Central Florida, Orlando, USA.

by Harrison, C. Keith [editor.] | Bukstein, Scott [editor.].

Material type: Text Text; Literary form: Not fiction Publisher: Boca Raton : Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc, [2017]Copyright date: ©2017Online access: Click here to view. Availability: No items available :

4.
Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell.

by Cornwell, T. Bettina [author.].

Edition: 2nd edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

5.
International sport business management [electronic resource] : issues and new ideas / edited by James J. Zhang, Brenda G. Pitts, and Lauren M. Johnson.

by Zhang, James J [editor.] | Pitts, Brenda G [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

6.
Contemporary sport marketing : global perspectives / edited by James J. Zhang and Brenda G. Pitts.

by Pitts, Brenda G | Zhang, James (James J.).

Material type: Text Text; Literary form: Not fiction Publisher: London ; New York, N.Y. : Routledge, 2017Online access: Click here to view. Availability: No items available :

7.
Winning With Data : CRM and Analytics for the Business of Sports / by Fiona Green.

by Green, Fiona [author.] | Taylor and Francis.

Edition: 1st edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, an imprint of Taylor and Francis, [2018]Copyright date: ©2019Online access: Click here to view. Availability: No items available :

8.
International sport marketing : issues and practice / edited by Michel Desbordes and André Richelieu.

by Desbordes, Michel [editor.] | Richelieu, André [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

9.
Leveraging Disability Sport Events : Impacts, Promises, and Possibilities / by Laura Misener, Gayle McPherson, David McGillivray and David Legg.

by Misener, Laura [author.] | McPherson, Gayle [author.] | McGillivray, David [author.] | Legg, David [author.] | Taylor and Francis.

Edition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, 2018Online access: Click here to view. Availability: No items available :

10.
Capitalizing on Hip Hop in sport (a 2007 strategy) [electronic resource] / André Richelieu.

by Richelieu, André [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

11.
NASCAR [electronic resource] : using technology to improve the experience / Irving Rein and Ben Shields.

by Rein, Irving J [spk] | Shields, Ben [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

12.
Fan connectivity and brand transformation [electronic resource] : the ultimate fighter championship experience / Irving Rein and Ben Shields.

by Rein, Irving J [spk] | Shields, Ben [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

13.
Strategy in sponsorship [electronic resource] : the basis for creativity / Shaun Whatling.

by Whatling, Shaun [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

14.
Sport and the international marketing environment [electronic resource] / Paul Kitchin.

by Kitchin, Paul [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

15.
Marketing major sports venues [electronic resource] : the Amsterdam ArenA case / Andrea Santini.

by Santini, Andrea [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

16.
Marketing major events [electronic resource] / Dave Arthur.

by Arthur, Dave [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

17.
Future of sports marketing [electronic resource] : trends, challenges, solutions / Gareth Moore.

by Moore, Gareth [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

18.
The distinctive nature of sport marketing [electronic resource] / Simon Chadwick.

by Chadwick, Simon, 1964- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

19.
Creating and managing sport teams' brands [electronic resource] / Andre Richelieu.

by Richelieu, André [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

20.
The brand game [electronic resource] : club vs. country : different approaches, same goal : building equity and value / Ed Coan.

by Coan, Ed [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

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