TUM Library catalog › Results of search for 'ccl=su:"Marketing"'

	1.	International Marketing by Cateora, Philip R. Edition: 14th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill Irwin Availability: Items available for loan: TUM Main CampusCall number: HF 1416 .C375 2009 (2). Place hold Log in to add tags Add to cart (remove)
	2.	Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes / edited by Izabela Kowalik. by Kowalik, Izabela [editor.]. Edition: 1 Edition.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	3.	International marketing by Cateora, Philip R \| Graham, John L. Edition: 12thMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Companies Inc. 2005Availability: Items available for loan: TUM Main CampusCall number: HF 1009.5.C35 2005 (1). Place hold Log in to add tags Add to cart (remove)
	4.	No cover image available Haier [electronic resource] : globalization of market presence / Anil K. Gupta. by Gupta, Anil K, 1949- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	5.	No cover image available Schindler [electronic resource] : applying knowledge-based marketing in Japan / Nigel Holden. by Holden, Nigel, 1945- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	6.	No cover image available McDonald's in India [electronic resource] : how far should multinational companies go in adapting to local markets? / Anil K. Gupta. by Gupta, Anil K, 1949- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	7.	No cover image available Hewlett Packard [electronic resource] : a pioneering approach to global account management / George S. Yip. by Yip, George S [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	8.	No cover image available How can a local brand compete against international giants [electronic resource] : Jollibee or "Asia's McDonald's" / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	9.	No cover image available Internationalization of an emerging country brand [electronic resource] : from a corner shop in Istanbul, to Oxford Street, London / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	10.	No cover image available Entry mode strategy in global marketing [electronic resource] / Svend Hollensen. by Hollensen, Svend [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	11.	No cover image available Revolutionising display advertising at Whichit [electronic resource] : lessons from a start-up / Jonathan Gan. by Gan, Jonathan [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	12.	No cover image available Globalization of market presence [electronic resource] / Anil K. Gupta. by Gupta, Anil K, 1949- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	13.	No cover image available Global account management [electronic resource] : what it is and what it isn't / George S. Yip. by Yip, George S [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	14.	No cover image available Building global brands [electronic resource] / Laura Ries. by Ries, Laura [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	15.	No cover image available International marketing [electronic resource] / Kevin Ibeh. by Ibeh, Kevin [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2012Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	16.	No cover image available Risk management [electronic resource] : getting paid for your exports / Jim Sherlock. by Sherlock, Jim [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	17.	No cover image available Incoterms 2000 [electronic resource] / Jim Sherlock. by Sherlock, Jim [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	18.	No cover image available Cross-boundary marketing [electronic resource] : sensitivity to global convergence or global individualism? / Luiz Moutinho. by Moutinho, Luiz [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	19.	No cover image available Exporting [electronic resource] / Stan Paliwoda. by Paliwoda, Stanley J [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	20.	No cover image available The global marketing imperative [electronic resource] / Michael Czinkota. by Czinkota, Michael R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)

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Your search returned 31 results.