KLM Airlines [electronic resource] : from crisis to social media success / Simone Kurtzke.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): KLM (Airline) | Communication in marketing -- Case studies | Customer relations -- Case studies | Emergency management | Social media -- Marketing -- Case studies | Eyjafjallajökull Volcano (Iceland)Online resources: Click here to access online Summary: Contents: The case study examines how KLM Airlines learned from its experience during the 2010 Iceland ash cloud, and moved from using social media only to make marketing announcements, to using it for customer service, communication and sales, with a customer centric focus.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Social media marketing.
Title from title frames.
Access restricted to subscribers.
Contents: The case study examines how KLM Airlines learned from its experience during the 2010 Iceland ash cloud, and moved from using social media only to make marketing announcements, to using it for customer service, communication and sales, with a customer centric focus.
Mode of access: World Wide Web.