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Online travel data [electronic resource] : a goldmine of new opportunities / Laurie Garrow [and] Brittany Luke.

By: Garrow, Laurie A [spk]Contributor(s): Luken, Brittany. (Graduate Research Assistant, Georgia Institute of Technology, USA) [spk]Material type: FilmFilmSeries: Henry Stewart talksBusiness & management collection. Practical pricing and revenue management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (18 min.) : color, sound)Subject(s): Internet marketing | Pricing | Tourism -- MarketingOnline resources: Click here to access online | Series
Contents:
Contents: Development needs triggered by the internet -- Low cost carriers -- Research opportunities -- Revenue management (RM) applications -- 'Choice-based' models -- Under forecasting of chosen alternatives -- New market segmentation -- One way pricing opportunities -- Recapture rate modeling -- Itinerary choice applications.
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Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: Development needs triggered by the internet -- Low cost carriers -- Research opportunities -- Revenue management (RM) applications -- 'Choice-based' models -- Under forecasting of chosen alternatives -- New market segmentation -- One way pricing opportunities -- Recapture rate modeling -- Itinerary choice applications.

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Mode of access: World Wide Web.

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