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1.
Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy.

by Ferrand, Alain, 1952- | McCarthy, Scott, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2009Online access: Table of contents only Availability: Items available for loan: TUM Main CampusCall number: GV716.F473 2009 (1).

2.
Digital sport marketing : concepts, cases and conversations / Alan Seymour and Paul Blakey.

by Seymour, Alan, 1949- [author.] | Blakey, Paul, 1969- [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis | Click here to access online | OCLC metadata license agreement Availability: No items available :

3.
Sport business analytics : using data to increase revenue and improve operational efficiency / C. Keith Harrison, University of Central Florida, Orlando, USA, Scott Bukstein, University of Central Florida, Orlando, USA.

by Harrison, C. Keith [editor.] | Bukstein, Scott [editor.].

Material type: Text Text; Literary form: Not fiction Publisher: Boca Raton : Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc, [2017]Copyright date: ©2017Online access: Click here to view. Availability: No items available :

4.
International sport business management [electronic resource] : issues and new ideas / edited by James J. Zhang, Brenda G. Pitts, and Lauren M. Johnson.

by Zhang, James J [editor.] | Pitts, Brenda G [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

5.
Winning With Data : CRM and Analytics for the Business of Sports / by Fiona Green.

by Green, Fiona [author.] | Taylor and Francis.

Edition: 1st edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, an imprint of Taylor and Francis, [2018]Copyright date: ©2019Online access: Click here to view. Availability: No items available :

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