Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell.
Material type:
TextPublisher: New York : Routledge, 2020Edition: 2nd editionDescription: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9780429325106; 042932510XSubject(s): Corporate sponsorship | Special events -- Marketing | Sports sponsorship | Performing arts sponsorshipDDC classification: 659.2/85 LOC classification: HD59.35 | .C67 2020Online resources: Taylor & Francis | OCLC metadata license agreement
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Revised edition of the author's Sponsorship in marketing, 2014.
OCLC-licensed vendor bibliographic record.