Pricing and price policy [electronic resource] / Jim Blythe.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s): Marketing | PricingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Price and the bottom line -- The pricing process -- Setting price objectives -- Pricing strategy -- Pricing for co-dependent products -- Pricing in grey markets -- Customer perception of price -- Factors affecting price sensitivity -- Costs and pricing -- Pricing for competitive advantage -- Cost-based pricing -- Price adjustment strategies -- Customer-based pricing -- Demand pricing -- Product line pricing -- Skimming -- Psychological pricing -- Second-market discounting -- Competitor-based pricing -- Pricing in international markets -- Legal issues in pricing -- Pricing in business-to-business markets.
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Mode of access: World Wide Web.