Researching the older consumer [electronic resource] / Janet Kiddle.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to the older consumer: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Subject(s): Marketing research | Marketing | Older consumersOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Researching the older market -- Age of respondent -- Physical effects of ageing -- Social class of respondent -- Health of respondent -- Internet penetration -- When and where to conduct research -- Implications for qualitative research -- Implications for quantitative research -- Case studies.
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Mode of access: World Wide Web.